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SEA differs from SEO by the fact that the acquisition of links is temporary and paying, we often talk about viral marketing campaigns.
First, the most important SEA , often associated with Google Adwords due to its leadership position. It is the purchase of sponsored links text or images: ads and banners.
Then The SMA * or paid social referencing, includes all paid actions on social networks , press, directories and forums. Landing Page in directories such as the Golden Pages, Europage ...
And finally VSEA * video advertising, Youtube and other video platforms allow placement of advertisements during videos. This kind of campaign costs a lot less than television.
We can set up any type of sponsored advertising campaign.
* SMA and VSEA are neologisms allowing to structure the communication of our company.
Adwords Basic SEA
- 3 different ads on Google
- € 50 in AdWords advertising CPC*
- € 50 Campaign management
- Minimum of 3 months of campaign
- * cost per click (determined by keywords)
Media Basic SMA
- 1 Ad on 1 Social Network
- 150 € in advertising on Social Network CPC*
- 50 € creation of adapted visual ad
- € 100 Campaign management
- * cost per click (determined by the network)
Video BASIC VSEA
- 1 Implementation of advertising capsule
- € 200 in CPC* video advertising
- € 100 Campaign management
- Video creation not included
- * cost per view of more than 15 sec.
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